Finding the simplest solution

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there.

Steve JOBS

Author: Philippe

[ Innovation Copilot, PhD ] -- Philippe designs and builds strategic innovations that help startups or multinational corporations pragmatically change their market. From governmental healthcare, to consumer social web, Philippe has an extensive knowledge of numerous markets in Europe and in Asia.