Even when you think you understand innovation, you probably don’t. Not really.
I’ve been working with teams in the automotive industry for many years now. In some cases with startups trying to disrupt a part of the mobility ecosystem, in other cases with worldwide leaders of this market. Right now, I’m even in charge of focusing the go-to-market efforts of a group of startups in a transversal incubation program purely on mobility. I can’t say that I know these markets inside out, but I’ll admit that I start to have a fair grasp on what drives innovation around – pun intended. Continue reading “Clicking innovation together”
The second article on how to build a tailor-made corporate incubation program deals with the ‘BUSINESS’ revenue of such an initiative.
This series of articles will try to unpack and lay out the conceptual and technical tools required to design an effective corporate incubation program.
After years of strain and pressure from new digital opportunities that passed by, multinational corporations seem to have found their innovation mojo back. Their idea has been incredibly simple after all: let’s embrace the strategies that created Uber-like challengers out of nowhere. By creating your own disruption engine — and keep it under control — you will finally outrun all these puny startups, and find new business models of your own. Continue reading “Writing your corporate incubation playbook – Part 1”
The autonomous industry is ripe for disruption, but it seems that no one of the executive committees got the memo…
For anyone seriously involved in innovation, it’s stunning to realize that the industry learned nothing from early 2000’s Nokia. Regarding the car industry, people still think of it as a hardware business. It’s all about the car, the engine, the brakes, the dashboard, the performance, the security, the comfort. We barely register that vehicles are now being hacked into, that accidents happen because of dozens of millions of lines of code that make a modern suburban vehicle today, or that mapping, geolocalization, and communications are now indispensable. Continue reading “Car manufacturers are the new Nokia”
I discussed Uberization at length in a recent article. But this is just a model of disruption, among many others. To be complete, I should at least also speak about teslaization which I believe to be more dangerous for many companies, and their relation to by-the-book disruption. These are the three states of disruption that will shape the future of your company, whether you’ll be a disruptor or a disrupted. Continue reading “A roadmap to disruption”
There is this fear syndrome that has been running for a few months amongst the leaders of every single market in the western world: are we going to get uberized? As they are asking themselves this question, you’ll probably detect a hint of a smile in their eyes. Not many corporations believe that someone will just “walk in”, and steal their market away from them overnight. Continue reading “It’s not Uber, it’s you!”
Tomorrow, I’ll be presenting a keynote titled “Trading Risk, the Most Valuable Currency Between Startups and the Industry” for the CEA at the LETI Days event. The main points of this discussion will be on the positive nature of risk for businesses, the cultural gap that French (and Europeans) have regarding dealing with risks, and on how to strategically game the innovation rules. Continue reading “Risk, the most valuable currency between startups and the industry”